Proper San Francisco
Proper San Francisco

project: Hotel

location: San Francisco, California

Proper San Francisco
Proper San Francisco

project: Hotel

location: San Francisco, California

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The Kelly Wearstler design of San Francisco Proper hotel brings together the best of the old world with the most vibrant of the new. Housed in a 1926 landmark Beaux-Arts building, the hotel takes its design cues from a variety of pre-modernist styles, among them Cubism and Viennese Secession, creating an environment both sophisticated and sensual in its surprising melange of custom and vintage furnishings, custom wallcoverings and lighting, hand-selected artworks, local artifacts, deep colors, rich textures and natural materials that complement the patina of the original building.

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The expansive and restored historic lobby is arranged into a series of layered living room vignettes for a European salon style, a very residential setting that evokes the inviting, artful living spaces of the past. Vintage and contemporary artwork from San Francisco’s significant and emerging talents are stylishly placed throughout the lobby, further crossing the bridge from the past to the present with a focus on the appreciation of the local.

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The residential spirit continues in each of the guestrooms where a mix of vintage and contemporary furnishings along with a clash of revitalized historic patterns of custom wallcoverings preserve a soulful past with a uniquely modern lens.

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